Business on the Web - Step by Step
1. Secure Your Domain Name - .ie, .com or .net.
Choose a name, usually your business name, keep it short and easy to type.
Alternatively choose the name that describes your business, e.g. wicklowproperty.com
which can optimise your search engine placement. Where possible it is
advisable to register both the .com and the .ie version of the domain
The .ie shows straight away that you are a legitimate Irish business
which is useful if you are targetting the Irish market, but the costs
are higher (€120 / annum). The .ie registration also requires additional
paperowrk to prove your right to the name, e.g. business name or company
registration certificates, utility bill or invoice showing business address,
A .com or .net domain is globally recognised and is usually the first
name typed, e.g. outdoordynamics.com. The .com or .net is cheaper at €120
for 3 years but, being the most popular choice, many domain names are
Hosting is rented space on a server that is constantly connected to the
internet, making your site available to visitors anytime and anywhere.
E-POWER hosting offers everything you will ever need for the business
web site along with many extra features as you develop your business and
your web site. For full details, click
3. Your Web Site
a. Your Business Identity / Brand - logo/name should be clearly visible
and colour scheme should blend or complement.
b. First Impressions - a visually appealing and professional looking
site will create a good first impression, encouraging the visitor to do
business with you.
c. User-Friendly - the site should be easy to navigate and information
should be quick to find and clearly laid out.
d. Encourage the Visitor to Contact you for Further Information - this
gives you the opportunity to sell your product or service, close the deal
and gain a customer.
The Design Process
The initial consultation will explore your business and target market.
Identify the information that your potential customer will want.
Identify the information that your existing customer will want.
Decide your branding, logo and colour scheme.
Review your competitors' sites and how to differentiate your business.
Features you like or dislike in other sites.
Who will maintain or update the site.
The Solution - E-POWER aims to provide you with a web presence that will
meet your needs and expectations.
The design process continues with ongoing consultation as the site is
developed so you have the opportunity to change the brief at any stage
of the process.
Training can be provided so you and your staff can manage your web site
or let us do it for you, saving you time and money.
The final stage in the development is to select a series of keywords or
phrases used by visitors in search engines to find your site. These words
are then incorporated into the site and, once the site is launched, it
is registered with a number of search engines. (Note: some search engines
and directories charge for a listing. For some businesses a paid listing
with an association for your business sector or a pay-per-click keyword
ad can be effective - e.g. Google keyword ads).
Ongoing technical support is available once the site is launched.